Netflix announced plans to revamp its TV app interface and introduce generative AI to its iOS mobile platform. The updated TV interface aims to be more intuitive, enhancing content discovery and user engagement across its primary viewing device.
The introduction of AI-powered search for iOS users will allow members to request content using natural, everyday language, improving the overall user experience and making content access more seamless. This technological enhancement leverages AI to personalize and streamline content access.
These operational milestones underscore Netflix's commitment to technological innovation and improving the member experience across its platforms. The integration of AI is expected to drive greater efficiency in connecting users with desired content, potentially boosting viewing hours and retention.
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