Netflix announced that its NFL Christmas Day doubleheader averaged over 24 million viewers per game in the U.S., with a peak of over 27 million viewers during the 'Beyoncé Bowl' halftime show. These figures establish the Chiefs-Steelers and Ravens-Texans games as the top two most streamed NFL games in U.S. history.
A total of 65 million U.S. viewers tuned in for at least one minute of the two games, marking Netflix's most-watched Christmas Day ever. This record-breaking viewership underscores the immense success of Netflix's live sports strategy and its ability to attract a massive audience.
The strong performance validates Netflix's significant investment in live sports content, demonstrating its potential to drive subscriber engagement and attract new users. This success provides strong momentum for the company's advertising business and future live programming initiatives, positioning it favorably in the competitive streaming landscape.
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