Natural Health Trends Corp. officially launched its operations in Colombia during July 2025, marking a significant step in its international expansion strategy. This follows the opening of a new office in Bogotá in March 2025, establishing a physical presence in the South American market.
The official launch event aims to solidify NHTC's footprint in Colombia and attract new entrepreneurs to its direct-selling network. This strategic move is part of the company's broader effort to diversify its market reach and reduce reliance on its dominant Greater China market.
This initiative is expected to contribute to future growth by enhancing the efficiency and effectiveness of its sales force and customer interactions in a new region. The company continues to focus on market-specific strategies to drive growth and differentiate itself in the competitive direct-selling landscape.
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