Essity has selected NIQ as its primary data and insights provider for North America, effective immediately. The partnership expands NIQ’s footprint in the fast‑moving consumer goods sector and gives Essity access to omnichannel coverage, AI‑driven analytics, and the Full View platform.
Essity’s Q3 2025 results showed a 4.5% decline in net sales but an improvement in EBITA margin, reflecting the company’s focus on profitable growth. The deal aligns with Essity’s digital‑transformation strategy to deepen shopper insights and accelerate growth across its U.S. brands TENA and Saba.
NIQ reported Q3 2025 revenue of $1.0526 million, up 7.2% year‑over‑year, with organic constant‑currency revenue up 5.8%. Adjusted EBITDA margin expanded 300 basis points to 21.3%. However, NIQ missed its EPS forecast, reporting $0.03 versus $0.05 expected. The new partnership is expected to add incremental revenue and reinforce NIQ’s AI‑powered platform.
For Essity, consolidating data and insights under a single provider reduces complexity and unlocks AI‑driven shopper insights, supporting pricing and product development. For NIQ, the deal strengthens its position against competitors such as Nielsen and IRI, and signals confidence in its Full View platform.
Following NIQ’s Q3 earnings, analysts highlighted the revenue beat and margin expansion as key drivers. The Essity partnership was cited as a catalyst for further upside, reinforcing confidence in NIQ’s growth strategy.
Essity’s General Manager North America, Thiago Porto Icassati, said the partnership will help unlock new insights and accelerate digital transformation. NIQ’s President of North America, Liz Buchanan, emphasized the commitment to delivering end‑to‑end value.
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