NIQ announced the Brand Traction Score on November 18 2025, a new metric that blends consumer panel data with retail measurement to quantify how effectively brands convert shelf presence into purchases. The score is now part of NIQ’s Full View platform, giving clients a single, actionable measure of conversion efficiency across the entire retail channel.
The Brand Traction Score assigns a numeric value to each brand; in Western Europe the top three are Coca‑Cola (487), Philadelphia (458) and Nutella (426). The score is calculated by combining purchase frequency from NIQ’s consumer panel with distribution coverage from its retail measurement data, producing a nuanced view of conversion effectiveness that is not captured by traditional sales or visibility metrics.
NIQ’s Q3 2025 results provide the business context for the launch. Revenue rose 5.8% in organic constant currency terms to $1.05 billion, beating the $1.02 billion consensus. Adjusted EBITDA grew 25% to $223.7 million, and the adjusted EBITDA margin expanded 300 basis points to 21.3%. Management raised full‑year guidance for revenue and margin, reflecting confidence in sustained demand and the scalability of its AI‑powered solutions. The earnings beat was driven by strong performance in the EMEA region, where revenue grew 8.8% and the mix shift toward higher‑margin digital and data‑analytics services offset modest cost inflation.
AI is a core differentiator for NIQ. The company reports that 95% of its solutions use AI algorithms, and it has launched AI‑powered tools such as NIQ Ask Arthur and BASES AI. Jim Peck, CEO, described AI as a “powerful accelerator” that is widening and deepening NIQ’s data moat. The Brand Traction Score is an extension of this AI strategy, providing brands with predictive insights that can inform trade‑optimization and marketing spend decisions.
The new metric differentiates NIQ from competitors by offering a granular, omnichannel view of conversion that integrates online and offline data. By embedding the score into Full View, NIQ gives clients a unified dashboard that tracks shelf visibility, purchase frequency, and conversion rates in real time, enabling faster, data‑driven decisions. This capability positions NIQ as a deeper partner for FMCG brands seeking to translate shelf presence into revenue, strengthening its competitive moat in the consumer‑intelligence market.
Investors and analysts welcomed the launch, noting that it complements NIQ’s strong Q3 performance and AI focus. The company’s guidance raise and margin expansion signal confidence in its growth trajectory, while the Brand Traction Score adds a new revenue‑driving tool that can enhance client retention and attract new subscriptions.
The Brand Traction Score launch, coupled with NIQ’s robust Q3 results and AI‑centric strategy, underscores the company’s commitment to delivering actionable consumer insights. By expanding Full View with a metric that directly links shelf presence to purchase behavior, NIQ is poised to deepen client relationships and reinforce its leadership in the consumer‑intelligence space.
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