NOV and Armada announced a strategic partnership on November 17, 2025 to bring AI‑enabled edge computing to offshore rigs and well sites. The collaboration centers on Beacon, a compact edge device that embeds Armada’s Edge Platform (AEP) into NOV’s ruggedized hardware, enabling real‑time analytics and decision‑making directly at the source of sensor, video, and control data.
Beacon’s architecture fuses Armada’s AI orchestration with NOV’s proven edge infrastructure, allowing operators to run predictive maintenance models, safety monitoring, and operational optimization algorithms without relying on cloud connectivity. The device is designed for harsh offshore environments, providing low‑latency insights that can reduce downtime, improve safety, and enhance resource efficiency.
The partnership aligns with NOV’s broader digital transformation strategy, which seeks to shift from traditional equipment manufacturing toward integrated technology solutions. By adding AI at the edge, NOV positions itself to capture new revenue streams in the rapidly expanding edge‑computing market, particularly within the energy sector where real‑time data processing is critical for operational excellence.
Pradeep Nair, founding CTO of Armada, said, “By combining Armada’s platform and AI orchestration capabilities with NOV’s proven edge infrastructure, we unlock business value in real time by reducing downtime, improving safety, and optimizing performance.” Renju Jose Kuruvila, President of NOV Digital & IntelliServ, added, “Edge AI is transforming industrial operations. Our collaboration with Armada accelerates this transformation for our customers by putting actionable intelligence in the field, right at the edge, where decisions need to be made.”
Industry analysts note that the edge‑computing market is growing as industrial operators seek to deploy AI closer to data sources. Offshore energy operations, in particular, demand robust, low‑latency solutions to manage complex drilling and production processes, making the Beacon device a timely fit for the sector’s evolving digital needs.
Competitive analysis shows that while other industrial equipment suppliers offer cloud‑based analytics, few provide a fully integrated edge solution that combines AI, rugged hardware, and real‑time video analytics. The NOV‑Armada partnership differentiates by delivering a turnkey device that can be deployed immediately on existing rigs, reducing integration costs and time to value.
Early pilots are underway at select offshore sites, with plans to expand deployment to additional rigs in the coming year. The partnership is expected to accelerate NOV’s digital revenue growth and strengthen its position as a technology partner for the energy industry.
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