On May 5, 2025, Vivint, an NRG company, debuted a new visual identity, signaling an evolution and expansion of its strategic focus. The refreshed brand now emphasizes an integrated smart home experience that includes both security and smarter energy management.
This new identity reflects Vivint's mission to empower homeowners through a unified system, building on its quarter-century history in home security. The company aims to make integrated security and energy management accessible to millions more homes.
The brand update follows Vivint's acquisition by NRG in March 2023 and aligns with consumer research indicating a strong desire for all-in-one smart home management systems. This strategic shift positions Vivint to lead in the convergence of smart home and energy technologies.
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