Nortech Systems Incorporated unveiled its newly refreshed brand identity, 'Connections Reimagined,' reflecting a modern and innovative approach to complex challenges. The rebrand includes a new logo, mission statement, vision statement, and tagline, emphasizing the company's customer-oriented focus.
The new identity highlights Nortech's dedication to building closer connections with customers, employees, and communities. It also underscores the company's commitment to advanced fiber optic solutions, secure data management, and sustainability-driven practices.
CEO Jay D. Miller explained that the refreshed identity reinforces Nortech's role as a trusted advisor, addressing customer challenges from design to manufacturing. The rebrand was developed based on in-depth research with customers, employees, shareholders, and other stakeholders.
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