Nu Skin Enterprises announced that its Rhyz Inc. subsidiary completed the strategic sale of its Mavely affiliate marketing technology platform to Later, a portfolio company of Summit Partners. The transaction is valued at approximately $250 million, comprising cash and a minority equity stake in the combined Later/Mavely business.
This divestiture generated an approximate five-times return on Nu Skin's cumulative investment in Mavely since its acquisition in 2021. Approximately $33 million of the consideration will be paid to other equity holders in the Mavely business.
Proceeds from the transaction are expected to be utilized for debt reduction and to fund additional innovation within Nu Skin's core business and its Rhyz companies. Mavely is anticipated to continue providing technology and social commerce capabilities to support Nu Skin's affiliate marketing operations.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.