Nu Skin announced the launch of Prysm iO, a fingertip‑scanning device paired with an AI‑driven app that measures micronutrient absorption—specifically carotenoids—and delivers personalized diet, fitness, and supplement recommendations. The launch marks a strategic pivot toward a subscription‑based wellness ecosystem, positioning Prysm iO as the centerpiece of the company’s future growth strategy.
The device uses optical spectroscopy to non‑invasively assess micronutrient levels and feeds the data into an AI engine that generates tailored insights. The platform is expected to generate recurring revenue through device sales and subscription services, creating a new data‑driven revenue stream that complements Nu Skin’s existing product lines.
In Q3 2025, Nu Skin reported revenue of $364.2 million, down 15.3% year‑over‑year from $430.1 million in Q3 2024, but earnings per share of $0.34 beat consensus of $0.30 by $0.04. The beat was driven by cost discipline and a favorable mix shift toward higher‑margin Rhyz and core segments. Gross margin improved to 70.5% from 70.1%, and operating margin rose to 5.9% from 4.2%, reflecting efficient cost management amid revenue decline.
Management guided Q4 2025 revenue to $365–$400 million and full‑year 2025 revenue to $1.48–$1.51 billion, maintaining EPS guidance of $3.15–$3.25. The guidance signals confidence in cost control and the expected impact of Prysm iO on supplement sales, while the narrowed revenue range reflects caution about macro headwinds.
The launch positions Prysm iO as the centerpiece of Nu Skin’s “intelligent beauty and wellness” strategy, aiming to convert one‑time customers into recurring subscribers. CEO Ryan Napierski highlighted that the platform will stimulate growth in the nutritional supplements business by providing personalized product recommendations. The company plans a limited sales‑leader preview in late Q4, broader sales‑leader availability in early 2026, and a full consumer launch in mid‑2026.
Nu Skin’s 21 million antioxidant scans from 10 million users across 50 countries underpin the AI engine, giving it a competitive edge over other wellness wearables. The company’s expansion into India and strong performance in Latin America provide additional growth avenues, while macro headwinds in Greater China and South Korea remain challenges.
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