Newell Brands announced a strategic partnership with Adobe to integrate generative AI, specifically Adobe Firefly and Adobe Express, into its content supply chain. This initiative aims to scale the company's reach and impact with consumers globally by optimizing its process for delivering marketing campaigns.
The company is expanding its use of Adobe's content supply chain solutions, from planning and content creation to activation and measurement. Newell Brands expects this integration to enable the delivery of five times more content, unlock significant efficiency gains, and improve the effectiveness of its brand communications.
Early results from leveraging Adobe Firefly Services show accelerated content production by 75% and shortened time-to-market for Paper Mate packaging. The adoption of Adobe Express across its creative and marketing organization will empower teams to produce on-brand content more efficiently, with customized generative AI models trained on proprietary assets.
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