Newell Brands announced a partnership with Kidsy, a recommerce platform, to divert customer returns and overstock items from its Graco and Baby Jogger brands away from landfills. This initiative allows open-box or overstock products, including strollers, car seats, swings, playards, and high chairs, to be resold to families at reduced prices.
The collaboration marks a significant step in Newell Brands' sustainability strategy, aiming to extend product lifecycles and reduce environmental impact. All products available through Kidsy undergo a vetted quality control process to ensure safety and quality standards are maintained.
This move addresses a growing consumer preference for sustainable and eco-friendly solutions, with 45% of parents under 40 considering environmental impact in purchasing decisions. The partnership helps Newell Brands minimize waste and potentially reach value-seeking consumers through a new channel.
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