On October 20, 2025, Newell Brands announced that the Sharpie Extra Fine Permanent Marker will return to Walmart shelves today, following a surge of consumer demand. The marker will be sold exclusively at Walmart, with a 2‑count black pack priced at $1.97 and a 5‑count pack priced at $4.87. The relaunch follows the marker’s discontinuation in the 2010s, when it was replaced by the Ultra Fine Permanent Marker.
The relaunch was driven by an “outpouring of consumer demand,” including requests from high‑profile users such as Kansas City football coach Andy Reid. Walmart approached Sharpie to revive the product as a retailer‑exclusive offering, and Newell Brands’ Vice President of Brand Management, Writing, Gina Lazaro, confirmed that the marker’s return is a direct response to sustained fan interest. The company highlighted that the marker’s precise, smooth laydown makes it a favorite for detailed work, and that its reintroduction aligns with Newell’s focus on consumer‑driven product innovation.
From a business perspective, the Sharpie Extra Fine relaunch offers Newell Brands a modest but tangible revenue opportunity and strengthens its portfolio of high‑margin, consumer‑facing products. By leveraging Walmart’s extensive retail footprint, the company can quickly scale sales and reinforce brand loyalty. The launch also demonstrates Newell’s ability to translate consumer demand into product offerings, supporting its broader strategy of delivering incremental growth through targeted, high‑impact initiatives.
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