The Yankee Candle Company, a leader in home fragrance and part of the Newell Brands portfolio, announced a comprehensive brand relaunch. This refresh includes a cohesive, modernized design, a new and improved wax blend for its iconic large jar, and a vibrant lifestyle campaign featuring actress and director Brittany Snow.
The relaunch is rooted in the belief that fragrance can bring stories to life, with the brand's 95 expertly crafted fragrances empowering consumers to rediscover meaningful moments. This emotional connection is central to Yankee Candle's national media campaign, 'The Scent You've Been Seeking.'
Key enhancements include a new wax blend for the large jar, designed to deliver a more consistent fragrance experience, and a modernized design across its portfolio. To celebrate, Yankee Candle will host a 'Love at First Light Event' on August 16, 2025, offering a free candle to Fragrance Family Rewards members at participating U.S. retail stores.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.