Nayax Acquires UPPay, Expanding Brazilian Footprint and Self-Service Coffee Market Leadership

NYAX
October 08, 2025

Nayax Ltd. announced the acquisition of UPPay, a leading digital payment and telemetry provider specializing in automated self-service coffee machines in Brazil. The purchase price for UPPay was R$ 32.75 million BRL, approximately $5.3 million USD, paid with cash on hand, including an earnout amount of up to $2.75 million, approximately $0.47 million USD.

This strategic acquisition significantly increases Nayax’s Brazilian footprint, adding over 25,000 new unattended points of sale in Brazil when combined with VMtecnologia, which Nayax acquired in 2024. The integration of UPPay with VMtecnologia will consolidate sales, distribution, and technical expertise, aiming to catalyze innovation and improve margins.

The acquisition enhances Nayax’s competitive edge in Latin America by providing an economical, scalable, and customizable telemetry solution tailored for emerging, digitizing economies. This move solidifies Nayax's prominent position in the Brazilian self-service coffee market and provides a technology platform with global relevance.

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