Nayax Ltd. announced its expansion into the Latin American market with the launch of its end-to-end automated self-service payment solution in El Salvador. This move is part of Nayax’s strategy to accelerate growth in the region by delivering innovative payment solutions to underserved self-service merchants.
The company plans to install hundreds of its VPOS Touch™ devices in various locations across El Salvador, including shopping malls, office buildings, universities, hospitals, and transportation hubs. Nayax will collaborate with local partners to integrate Salvadoran operators into its global network of over 90,000 customers.
This expansion aims to improve customer experience through flexible, cashless payments and advanced loyalty programs. Nayax has also invested in full Spanish-language commercial and technical support to ensure a seamless client experience in the region.
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