The New York Times sent a 'cease and desist' notice to AI startup Perplexity on October 15, 2024, regarding the startup's alleged unauthorized use of its content. This action underscores the publisher's proactive stance in protecting its intellectual property in the face of emerging artificial intelligence technologies.
The notice is part of a broader effort by The New York Times to safeguard its high-quality journalism and ensure fair compensation for its use by AI models. The company has previously engaged in legal battles to protect its content from being used without permission for training large language models.
This move highlights the ongoing tension between content creators and AI developers over copyright and fair use. The outcome of such disputes could set precedents for how journalistic content is licensed and monetized in the generative AI ecosystem, impacting future revenue streams for publishers.
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