Eightco Holdings Inc. (ticker ORBS) announced a share repurchase program authorizing the repurchase of up to $125 million of its common stock. The program, approved by the board on December 29, 2025, is intended to reduce the outstanding share count and return excess capital to shareholders while the company continues to invest in its core inventory‑financing business.
The announcement follows a $20 million strategic investment from BitMine Immersion Technologies that was disclosed on September 8, 2025. While the investment was not recent relative to the buyback, it provided a liquidity boost that helped the company address earlier cash‑flow concerns and positioned it to fund the repurchase program.
Eightco’s financial performance in the first half of 2025 reflected a challenging environment. Total revenue for the year to June 30, 2025, was $39.62 million, down 41.36% from the $69.5 million reported in the same period a year earlier. Gross profit margin contracted to 8.18% from 22% in the first half of 2024, and the company posted a net loss of $5.8 million, translating to a net profit margin of –74.74%. EBIT margin was –76.5%, underscoring the pressure on operating profitability.
Management framed the buyback as a vote of confidence in the company’s valuation and long‑term strategy. Chairman Dan Ives said the board believes the public stock is becoming an increasingly attractive investment and that the program will create meaningful value for shareholders. CEO Kevin O’Donnell echoed this sentiment, noting that disciplined capital allocation and a strong belief in the company’s vision justify the repurchase.
Investors reacted positively to the announcement, interpreting the buyback as a signal that the board believes the shares are undervalued and that the company can generate sufficient cash flow to fund the program while continuing to invest in its inventory‑financing platform and the Worldcoin strategy.
The buyback comes at a time when Eightco faces significant headwinds, including declining revenue, negative profitability, and a compressed gross margin. The program may provide short‑term shareholder value, but the company must continue to address its cost structure and market demand to restore profitability. Management’s focus on the Forever 8 Inventory Cash Flow Solution and the Worldcoin token treasury indicates a strategic pivot that could unlock new growth opportunities if executed successfully.
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