On October 20, 2025 MMC, a subsidiary of Omnicom Public Relations Group, announced today the elevation of its Beauty business into a dedicated practice. The announcement marks a strategic shift within the agency, which has been a leading earned‑first creative agency for over 40 years. MMC is part of Omnicom Group, underscoring the move’s relevance to the parent company.
Cris Gordon, a seasoned beauty industry leader, was appointed as Head of MMC Beauty. She reports to CEO Olga Fleming, and her appointment follows a long tenure at MMC and a reputation as an intuitive expert in the beauty sector. The leadership change positions MMC to leverage Gordon’s expertise in a high‑growth market.
The move positions MMC to double down on the beauty market, which is increasingly driven by cultural and digital trends. By creating a standalone practice, MMC can focus resources and expertise on beauty clients, potentially increasing win rates and revenue. The shift signals Omnicom’s continued investment in niche practice areas to capture market share and enhance client outcomes.
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