Opendoor announced the expansion of its agent platform, Opendoor Key Agent, with the launch of Key Connections. This new offering directly connects a network of select partner agents with high-intent sellers in their local markets.
This strategic evolution aims to reach and support more sellers, increase flexibility in Opendoor's go-to-market strategy, and create new capital-light revenue streams. Partner agents can now leverage Opendoor's brand and marketing to present a full suite of selling options, including cash offers or market listings.
The program is currently extended to high-performing agents who demonstrate local expertise and strong customer service. This initiative is expected to improve conversion rates and generate incremental revenue from various sale paths, not solely cash offers.
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