On October 15, 2025, OUTFRONT Media announced a strategic partnership with Amazon Web Services to modernize out‑of‑home planning and buying through AI‑enabled workflows. The collaboration leverages AWS cloud infrastructure and AI services, along with MadConnect’s Model Context Protocol‑enabled agentic workflows, to enable agencies to plan, purchase, and measure OOH inventory end‑to‑end using natural language. This marks a structural leap for the OOH industry, positioning OUTFRONT at the forefront of digital transformation.
The partnership standardizes OOH inventory for programmatic platforms and AI agents, turning a traditionally manual channel into a digitized, cloud‑enabled marketplace. By integrating with AWS’s scalable cloud services, OUTFRONT provides real‑time access to inventory, AI‑native buying, and unified performance measurement within the same omnichannel stack used by digital media buyers. This capability is expected to increase efficiency, transparency, and long‑term growth for both OUTFRONT and its agency customers.
The initiative aligns with OUTFRONT’s broader digital‑first strategy, which has already seen significant digital billboard adoption and programmatic growth. OUTFRONT’s CTO Premesh Purayil emphasized that the partnership accelerates the company’s vision to transform how agencies and brands use agentic AI to maximize OOH impact. This milestone brings OOH into the heart of the digital ecosystem, potentially expanding OUTFRONT’s revenue mix and strengthening its competitive position.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.