PAR Technology announced on March 25, 2025, that EG America, LLC, one of the largest and fastest-growing convenience store operators in the U.S. with over 1,500 locations, has selected PAR Technology to power the relaunch of its SmartRewards loyalty program.
The reimagined SmartRewards program, built on PAR Retail™, PAR’s industry-leading loyalty platform for convenience and fuel retail, aims to redefine personalized customer engagement. It will offer personalized benefits, seamless enrollment, and dynamic one-to-one promotions to create deeper relationships with guests.
EG America expects this investment in stronger technology to increase customer engagement by 275% this year. Savneet Singh, CEO of PAR Technology, emphasized that EG America chose PAR for its premium platform that delivers real business outcomes by influencing behavior and deepening customer relationships, rather than just offering points and perks.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.