PAR Technology Corporation announced on September 17, 2025, the launch of PAR Games™, an interactive loyalty experience designed to engage guests through fun, personalized brand moments. This new offering aims to transform passive loyalty into real-time, emotional engagement.
PAR Games helps marketers drive visits, spark engagement, and boost loyalty without over-relying on discounts, thereby protecting brand margins. It enables the launch of fully branded, behavior-triggered games, such as seasonal spin-to-wins and limited-time offer themed challenges.
Natively integrated with PAR Punchh®, PAR Games provides marketers with a new way to stay top-of-mind and increase frequency. Joe Yetter, General Manager of PAR Engagement, highlighted that this innovation gives marketers the tools to personalize and grow while gaining valuable zero-party data, with an aggressive roadmap planned for further revenue growth.
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