PAR Technology Corporation announced on February 5, 2025, that Torchy’s Tacos has selected PAR Punchh® to power its new loyalty program, Torchy’s Tacos Rewards. The program, which launched in October 2024, has already garnered over 1 million members, demonstrating rapid adoption and engagement.
Torchy’s Tacos Rewards leverages Punchh’s platform to deliver a dynamic loyalty experience, combining personalization, surprise-and-delight campaigns, and seamless functionality. The program offers tailored rewards, exclusive surprises, and dynamic frequency challenges to keep guests engaged.
Thai Tran, CTO of Torchy’s Tacos, noted that Punchh’s expertise and technology enabled them to build a loyalty program that reflects the brand's bold spirit. Savneet Singh, CEO of PAR, highlighted that the platform's real-time automation and A/B testing capabilities allow for personalized campaigns that drive increased guest satisfaction and engagement, with members spending and visiting more frequently.
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