Potbelly Sandwich Works announced on July 1, 2025, a partnership with Zapp’s to launch new signature Hot Pepper Flavored Potato Chips. These new chips, inspired by Potbelly’s popular Hot Peppers, are now available exclusively at Potbelly shops nationwide. This collaboration brings a spicy and craveable new crunch to the menu.
The partnership leverages Zapp’s kettle-style process, known for its distinctive, crunchy, and bold flavors, which has been a pairing with Potbelly’s sandwiches for over 15 years. Eric Chenel, Potbelly Director of Consumer Insights and Menu Innovation, stated that the Hot Peppers have a cult following, and the company is thrilled to deliver that bold flavor in a new format.
The Hot Pepper Chips join a lineup of existing Zapp’s favorites offered at Potbelly, including Voodoo and Spicy Cajun Crawtators. This menu innovation aims to enhance the customer experience and provide a unique offering that capitalizes on a fan-favorite flavor profile.
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