Potbelly Corporation announced on November 8, 2024, the completion of six new multi-unit development agreements, totaling 32 new shops across six U.S. states. These commitments, all signed since July, include an expanded partnership with Potbelly founder Bryant Keil. The new shops are planned for markets in Arizona, Illinois, Missouri, North Carolina, Texas, and Virginia.
This expansion aligns with Potbelly's Franchise Growth Acceleration Initiative, which aims to achieve a long-term goal of 2,000 shops, with at least 85% being franchised. The company's President and CEO, Bob Wright, stated that these commitments demonstrate dedication to executing the franchise-led growth strategy efficiently and support long-term expansion plans in the United States.
Lynette McKee, Senior Vice President of Franchising, emphasized the importance of partnering with strong franchisees who embody the brand's core values. The company is motivated by the growth observed in 2024 and intends to carry this momentum into 2025. This development signifies a concrete step towards increasing Potbelly's national footprint through its asset-light model.
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