Potbelly Corporation announced on March 4, 2025, the launch of its Potbelly 50/50 Large Area Developer Incentive Program. This program is designed to reward multi-unit operating partners who successfully develop and open shops on an accelerated timeline. It aims to strategically execute the company's long-term growth plans and expand its brand across the U.S.
Under the new program, franchisees who enter a Shop Development Area Agreement (SDAA) to open at least 15 Potbelly shops in eight years or less will receive substantial financial benefits. These benefits include reduced initial franchise fees and reduced deposit fees. Additionally, qualifying franchisees will receive 50% off royalty fees for the period a shop is opened ahead of its required opening date.
Lynette McKee, Senior Vice President of Franchising, stated that the program supports franchisees in the critical development stage and delivers significant cost savings. Potbelly remains focused on attracting existing franchisees of non-competing brands with strong portfolios and financial strength to help the brand scale.
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