Potbelly Corporation announced on February 26, 2025, its continued expansion in Texas with the signing of two Shop Development Agreements (SDAs). These agreements will bring a total of 11 new Potbelly locations to the Greater Houston and Austin areas, further solidifying the brand’s presence in the Lone Star State. This expansion is a key part of Potbelly’s strategic growth plan.
Under these agreements, franchise partners Dana and Richard Biddy will open five new shops in the Pearland-Galveston area. A separate franchisee will be responsible for opening six new shops in the Austin market. These developments underscore Potbelly's commitment to its franchise-led growth model in high-potential markets.
The addition of these 11 shops contributes significantly to Potbelly's overall unit growth objectives and its long-term goal of reaching 2,000 units. The company continues to partner with experienced multi-unit operators to accelerate its national expansion and introduce its menu to more communities.
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