Temu, the cross‑border marketplace owned by PDD Holdings, has launched a new Shopify app that lets merchants list products directly on Temu’s platform. The app offers one‑click product sync, real‑time inventory updates, and automated order fulfillment, and grants merchants access to Temu’s Local Seller Program in more than 30 markets.
The integration is part of PDD Holdings’ strategy to diversify Temu’s seller base and mitigate regulatory and tariff headwinds. By enabling Shopify merchants to sell locally, Temu can reduce cross‑border shipping costs, improve delivery times, and offer a broader product assortment to shoppers in each market.
The Local Seller Program, introduced in 2024, has already attracted a growing base of businesses. The Shopify integration expands that reach, potentially adding thousands of merchants and increasing product variety on Temu’s global platform.
PDD Holdings has been investing heavily in ecosystem development. Q4 2024 revenue of $15.15 billion and Q3 2025 revenue of RMB 108.3 billion (≈$15.2 billion) demonstrate steady top‑line growth, while margin pressure from marketing spend and supply‑chain costs has kept profitability tight. The new app is expected to generate incremental revenue with low acquisition costs, supporting the company’s long‑term growth plan.
A Temu spokesperson said the app lowers entry barriers for merchants and expands customer choice. PDD’s co‑CEO Jiazhen Zhao highlighted the company’s long‑term focus on ecosystem growth, and Chairman Lei Chen emphasized PDD’s commitment to social responsibility and long‑term value creation.
The app positions Temu to capture a larger share of the $50 billion+ global e‑commerce market and strengthens its competitive stance against Amazon and Alibaba. By offering local fulfillment options, Temu also better navigates regulatory scrutiny and tariff challenges in key markets.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.