PulteGroup has begun construction of model homes for its Del Webb Explore brand at the North River Ranch community in Parrish, Florida, marking the first Del Webb Explore development in the state and the first to target buyers aged 45 and older.
The 410‑acre master‑planned community will host 901 single‑family homes and a resort‑style pool featuring a lazy river, a private clubhouse, and a suite of wellness amenities that include a full‑service fitness center, a spa, yoga and Pilates studios, and a walking trail network designed to encourage an active lifestyle.
The launch comes on the back of a strong Q4 2024 earnings report in which PulteGroup posted record net income of $913 million, or $4.43 per share, and revenue of $4.7 billion, up 13% from the prior year. The company’s home‑sale gross margin of 27.5% and a 6% increase in average selling price demonstrate the firm’s pricing power and operational efficiency, giving it the financial flexibility to invest in new communities.
Florida’s active‑adult market is one of the fastest‑growing segments in the U.S., and the Del Webb Explore brand is positioned to capture the Gen X cohort that is 45‑to‑60 years old. By removing the 55‑plus restriction, PulteGroup taps a larger addressable market and differentiates itself from competitors that still focus exclusively on retirees.
Ryan Marshall, PulteGroup’s president and CEO, said the company’s strong fourth‑quarter results “completed a record‑setting year” and that the firm is well‑positioned to capitalize on the spring selling season. The new community aligns with PulteGroup’s broader strategy of expanding its portfolio across buyer segments, from first‑time buyers to move‑up and active‑adult customers.
The North River Ranch Del Webb Explore community is slated to open in May 2026. The project is expected to attract buyers seeking resort‑style living with a focus on wellness and community, reinforcing PulteGroup’s competitive moat in the active‑adult housing market.
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