Pinterest unveiled new generative AI features for its Pinterest Performance+ suite on October 1, 2024. These tools are designed to enhance ad creative and efficiency for advertisers on the platform.
The new capabilities allow advertisers to transform white, blank, or flat product backgrounds into dynamic lifestyle imagery. This automation aims to streamline the ad creation process and improve visual appeal.
The rollout of these AI-powered tools is a significant step in Pinterest's strategy to leverage artificial intelligence to drive greater performance for its advertising partners.
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