Pinterest announced a definitive agreement to acquire tvScientific, a connected‑TV performance‑advertising platform, on December 11, 2025. The deal will combine Pinterest’s intent‑rich audience signals with tvScientific’s outcome‑based CTV engine, enabling advertisers to measure how TV lifts the results of their performance ad campaigns.
tvScientific was founded in 2020 and has raised significant funding, including a $25.5 million Series B round in February 2025. The platform specializes in automated media buying, AI‑driven optimization, and deterministic attribution for performance marketers on streaming and other connected‑TV services.
Under the agreement, tvScientific’s technology will be integrated into Pinterest’s performance suite, including the newly launched Pinterest Performance+. The integration will give advertisers a single interface to buy, optimize, and attribute cross‑screen campaigns, bringing the same measurable, outcome‑based approach that Pinterest offers on mobile to the TV screen.
The acquisition positions Pinterest to tap into the rapidly growing CTV market, which is projected to reach $42 billion by 2028 and $46.9 billion by 2029. By adding measurable TV advertising to its portfolio, Pinterest can compete more directly with other platforms that are expanding their advertising offerings across screens and can attract advertisers who need performance data across digital and broadcast environments.
Bill Ready, Pinterest’s CEO, said the deal reflects the reality that “people plan and shop across multiple screens” and that advertisers need performance solutions that mirror this behavior. He added that advertisers will be able to evaluate TV with the clarity they expect from their performance channels and buy TV using familiar metrics. Pinterest does not expect the transaction to have a material impact on its financial results, and the company will continue to operate under its existing brand name after closing.
The transaction is expected to close in the first half of 2026, subject to customary conditions, including regulatory review. Pinterest’s 600 million monthly active users provide a large intent‑rich audience that will be leveraged across the expanded performance‑advertising platform.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.