On October 2, 2025, Playboy, Inc. announced that fan voting for its global digital casting competition, The Great Playmate Search, is officially open. The voting platform, accessible at vote.playboy.com, allows fans worldwide to cast one free vote per day for their favorite contestants, with additional paid voting options available to increase visibility and unlock exclusive content.
The voting process will determine the top 50 finalists, who will advance to interview rounds with a judging panel that includes legacy Playmates Shanna Moakler, Daphnée Duplaix, Summer Altice, Brande Roderick, Gillian Nation, and photographer/director Alana O'Herlihy. The finalists will be selected in December, after which the competition will announce two winners and 20 runners‑up, each receiving a Honey Birdette lingerie set valued at $350.
This launch marks a key milestone in Playboy’s brand engagement strategy, providing a new revenue stream through paid voting while driving global fan interaction. The initiative also supports the broader relaunch of Playboy magazine and the company’s efforts to strengthen its cultural relevance and market presence.
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