Playboy, Inc. announced on August 7, 2025, the appointment of Natalia Premovic to its Board of Directors as an independent director. This appointment restores the Board to a majority of independent directors and fills a vacant seat that was created in February 2025.
Ms. Premovic brings over 15 years of experience in retail, marketing, and branding, with a proven track record of growing consumer products, licensing, e-commerce, and publishing businesses. Her previous roles include Head of United States, Canada, Australia and New Zealand Consumer Products and Global e-Commerce at Netflix, Inc., and executive leadership positions at The Walt Disney Company.
CEO Ben Kohn stated that Ms. Premovic's expertise will be valuable as Playboy continues to pursue a digital-focused, asset-light business model. Her experience is expected to guide Playboy's licensing and brand strategies, supporting the company's strategic transformation.
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