PLBY Group, Inc. announced on January 16, 2025, its decision to retain its Honey Birdette business. This decision follows significant improvements in Honey Birdette's performance, which are now driving a return to growth and positive cash flow.
The company expects Honey Birdette to contribute positively to its overall financial health, supporting the goal of achieving cash flow positivity for the full year 2025. This move reverses previous considerations regarding the potential divestiture of the brand.
The retention of Honey Birdette aligns with PLBY Group's broader strategy to optimize its portfolio and focus on profitable segments. The improved performance of Honey Birdette is anticipated to aid in the company's ongoing deleveraging efforts.
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