Planet Fitness disclosed its long‑term financial guidance during its Investor Day on November 13 2025, outlining a low‑double‑digit revenue compound annual growth rate (CAGR) and mid‑single‑digit same‑club sales growth for fiscal years 2026‑2028. The company also set a 6‑7 % CAGR for new club openings, a mid‑teens adjusted EBITDA CAGR, and a mid‑to‑high‑teens adjusted net‑income‑per‑share diluted CAGR.
The revenue target—low‑double‑digit CAGR—reflects the company’s confidence that its franchise‑driven expansion will sustain the 13 % revenue growth seen in Q3 2025 and the 13.3 % growth in Q2 2025. By focusing on new club openings and member acquisition, Planet Fitness expects to maintain a steady top‑line trajectory while avoiding the volatility that can accompany organic growth alone.
Same‑club sales are projected to grow at a mid‑single‑digit CAGR, a slight moderation from the 6.9 % increase in Q3 2025 and the 8.2 % rise in Q2 2025. The guidance signals that the company believes its member‑retention initiatives—such as enhanced digital engagement and updated club floorplans—will continue to drive incremental sales even as the growth rate stabilizes.
New club unit growth is targeted at 6‑7 % CAGR, aligning with the 6‑7 % range reported for new openings in the past year. This target underscores the firm’s strategy to expand its 90 % franchise‑owned footprint, including international markets like Spain, Canada, and Mexico, while introducing new gym formats that attract a broader member base.
Adjusted EBITDA and net‑income‑per‑share diluted are both set at mid‑teens CAGR, indicating that Planet Fitness expects to preserve or slightly improve its margin profile. The company’s 43.3 % adjusted EBITDA margin in Q2 2025 and 30 % operating margin demonstrate strong cost discipline, which management believes will carry forward as the club network scales.
CEO Colleen Keating emphasized the company’s “golden age of fitness” and its readiness for the next growth phase, noting that the firm has evolved from an industry challenger to a clear leader. CFO Jay Stasz highlighted continued free‑cash‑flow generation and shareholder returns, while reaffirming confidence in the company’s ability to reinvest in growth initiatives. The guidance also reflects awareness of headwinds such as competitive pressure and macro‑economic uncertainty, balanced against opportunities in international expansion and new equipment offerings.
Analysts responded positively to the guidance, raising their outlooks on Planet Fitness’s prospects. The market reaction was driven by the company’s optimistic long‑term targets, strong recent performance—including a 6.9 % same‑store sales increase in Q3 2025—and confidence in its execution capabilities, particularly in franchise expansion and member experience enhancements.
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