On 2025‑10‑08, Perfect Moment Ltd. announced the launch of its first‑ever City Outerwear Capsule Collection, marking a significant expansion of the brand’s product portfolio beyond its alpine heritage into year‑round urban wear.
The capsule, anchored in a core palette of black, white, and silver, features cropped puffers that balance warmth and edge, as well as weather‑proof windbreakers designed to transition seamlessly from rainy commutes to après‑ski moments. Each piece carries a minimalist sensibility with refined details, offering effortless outerwear for every occasion.
In a statement, President and Principal Executive Officer Jane Gottschalk said, “Luxury is at the heart of everything we create – it’s in our DNA. With this new capsule, we’re redefining what luxury performance wear looks like beyond the slopes.” Chief Product Officer Vittorio Giacomelli added, “The City Outerwear Capsule is an example of how we’re broadening our reach and relevance – moving from niche skiwear to full‑spectrum lifestyle.”
By entering the city outerwear market, Perfect Moment aims to capture a broader audience of performance‑driven luxury consumers, potentially boosting sales and strengthening its direct‑to‑consumer channel. The launch signals the brand’s continued transformation into a global lifestyle retailer, positioning it for future growth in new market segments.
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