Primo Brands Corporation held a groundbreaking ceremony on October 29, 2025, for a new 200,000‑sq‑ft manufacturing facility in Hot Springs, Arkansas, to expand production of its Mountain Valley brand.
The new plant will add one small‑format and two large‑format production lines, increasing the company’s bottling capacity by an estimated 30% and supporting the growing demand for premium water in the United States.
The expansion is part of Primo’s post‑merger strategy, reinforcing its vertically integrated supply chain across North America and delivering greater control over sourcing, bottling, and distribution. The company cited strong year‑over‑year sales growth of 44.2% for premium water brands in Q2 2025 as a key driver for the investment.
Primo reported Q2 2025 earnings of $0.36 per share, below analyst expectations of $0.41, and revenue of $1.73 billion, short of the $1.83 billion forecast. The shortfall was offset by a 44.2% increase in net sales for Mountain Valley and other premium brands, reflecting robust consumer demand for high‑quality bottled water.
The facility is expected to be fully operational by spring 2026, aligning with the company’s guidance that it will achieve $200 million in synergy savings in 2025 and $300 million by the end of 2026.
Primo’s investment underscores its long‑standing commitment to Arkansas, where Mountain Valley has been bottling water since 1871, and is projected to create local jobs and support the Hot Springs community.
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