Primo Brands increased the authorization for its share repurchase program by $50 million, raising the total limit to $300 million. The move expands the company’s ability to return capital to shareholders while preserving flexibility for future strategic initiatives.
Prior to the increase, the company had already repurchased 4.4 million shares for $97.7 million, leaving $202.3 million of unused capacity under the program. The new authorization therefore provides a substantial buffer for future buybacks or other capital‑allocation decisions.
The decision to expand the program reflects management’s confidence in the company’s cash‑generating ability and its view that the stock is attractive for repurchase. It also aligns with Primo Brands’ broader strategy of balancing shareholder returns with the need to fund post‑merger integration and potential growth opportunities.
Chief Financial Officer David Hass highlighted the company’s performance in the most recent quarter, noting double‑digit net‑sales growth in premium water brands such as Saratoga® and The Mountain Valley®, and strong results from Exchange and Refill offerings. He added that the firm is focusing on execution in its delivery network to realize merger benefits and build a more resilient organization through 2026 and beyond.
On November 6, 2025, Eric Foss was appointed Chairman and Chief Executive Officer, succeeding Robbert Rietbroek. The leadership change coincides with the company’s ongoing integration of Primo Water and BlueTriton Brands, which closed on November 8, 2024, and is targeting $300 million in cost synergies by 2026.
In the third quarter, Primo Brands reported net sales of $1.766 billion, up $36 million from the prior quarter, and adjusted EBITDA of $404.5 million, a 53.2% increase to a 22.9% margin. Net income from continuing operations fell to $40.5 million, and earnings per diluted share were $0.11, missing analyst expectations of $0.31. The miss reflects lower net income per share, indicating that the company faced headwinds that reduced profitability relative to forecasts.
The expanded share‑repurchase authorization signals that management believes the company can sustain cash flow while still maintaining the flexibility to invest in strategic initiatives. By increasing the program, Primo Brands provides a cushion that can be deployed in response to market conditions, supporting shareholder value through potential share‑count reductions and reinforcing confidence in the company’s financial health.
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