On October 21, 2025, PROS Holdings, Inc. announced that its Smart Price Optimization and Management solution is now available on the SAP® Store, the online marketplace for SAP and partner offerings. The advanced, AI‑powered pricing tool integrates with SAP S/4HANA Cloud and the SAP Business Technology Platform to deliver real‑time omnichannel pricing insights to customers.
By making the solution available through SAP’s ecosystem, PROS gains access to a broad base of SAP customers, enabling deeper integration of its AI‑driven pricing capabilities into existing enterprise workflows. This channel expansion is expected to accelerate adoption and generate incremental revenue streams for PROS’s subscription‑based business model.
PROS, a leading provider of AI‑powered SaaS pricing and selling solutions, has positioned this launch as part of its broader strategy to embed AI across commerce and expand market reach. The move underscores the company’s commitment to delivering mission‑critical, AI‑centric solutions that drive margin uplift for its clients.
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