Paramount Global's channels, including CBS and Nickelodeon, will no longer be available on YouTube TV starting Thursday. The two companies failed to reach an agreement on a contract renewal.
This development means a significant loss of distribution for Paramount's content on a prominent streaming television service. It impacts the reach of its linear channels to a segment of cord-cutting audiences.
The inability to renew the contract highlights ongoing challenges in content licensing negotiations between traditional media companies and digital distributors. This could affect Paramount's affiliate revenue and overall viewership metrics.
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