PSQ Holdings announced that it will acquire key software assets from Tandym, Inc., a white‑label payment and credit solutions provider. The transaction is valued at $5.75 million in PSQ Class A common stock and up to $1 million in cash, with closing expected in December 2025.
The acquisition expands PSQ’s FinTech ecosystem by giving the company technology that allows merchants to issue branded virtual and private‑label credit cards directly at checkout. This capability is expected to generate a new recurring revenue stream, increase transaction volume, and provide higher‑margin payment processing and loyalty incentives for merchants.
In the context of recent financial performance, PSQ reported net revenue of $4.4 million in Q3 2025, a 37% year‑over‑year increase, and $7.2 million in Q4 2024, a 167% year‑over‑year jump. Management has guided for Q4 2025 revenue of approximately $6 million and full‑year 2026 revenue of at least $32 million, indicating confidence that the Tandym assets will help meet these targets.
Segment analysis shows that the FinTech portion of PSQ’s business has grown, but the fintech non‑GAAP gross margin fell to 68% in Q3 2025 from 97% in the same quarter a year earlier due to a shift toward lower‑margin payment processing. The new card‑issuance technology is expected to offset this compression by adding higher‑margin revenue and improving overall profitability.
CEO Michael Seifert said the deal “marks a major milestone in our mission to build a thriving fintech ecosystem” and that it “transforms payments into a high‑margin growth engine for our merchant partners.” His comments underscore the strategic intent to monetize the merchant network and accelerate the company’s transition to a full‑stack FinTech platform.
The announcement was well received by investors, with analysts noting the strategic fit and the potential for recurring revenue. The move is viewed as a key step toward expanding PSQ’s value‑aligned marketplace and strengthening relationships with merchants.
By adding Tandym’s card‑issuance platform, PSQ positions itself to capture new revenue streams, deepen merchant engagement, and accelerate growth in line with its long‑term strategy to become a leading full‑stack FinTech provider.
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