Pure Storage unveiled an updated Reseller Partner Program designed to significantly increase profitability opportunities for partners. The program aims to enable partners to lead customers in data storage transformation and achieve superior business outcomes.
The updated program equips partners with tools to address critical data storage requirements, including AI and cyber resilience, and to tailor the Pure Storage Platform for specific use cases. It also incentivizes partners who successfully replace aging disk-based storage with Pure Storage's all-flash offerings.
New solution-oriented training, expanded content, and practical tools are being introduced to enhance partner proficiencies and their role as trusted advisors. The program also outlines new incentives and rebates focused on accelerating customer transition to the Pure Storage Platform.
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