PubMatic and independent agency Butler/Till announced the launch of the first fully autonomous, end‑to‑end agentic advertising campaign across connected TV for Clubtails, a flavored malt beverage brand of Geloso Beverage Group. The campaign, which began on December 15, 2025, showcases PubMatic’s agentic application in a live, brand‑driven scenario.
The workflow starts with a natural‑language brief submitted through Anthropic’s Claude platform. PubMatic’s AI agents interpret the brief, generate a media strategy, set up the campaign, and continuously optimize pacing, targeting, and performance across premium programmatic supply. The activation delivers geo‑targeted, premium CTV inventory with contextually aligned creative and age‑appropriate audience controls, all coordinated through the Ad Context Protocol (AdCP) and accelerated by NVIDIA‑powered computing.
This launch demonstrates the commercial viability of PubMatic’s agentic technology and the AdCP standard. By automating strategy, execution, and optimization, PubMatic can capture new revenue streams and deepen its partnership with publishers and agencies. The event positions the company as a leader in the emerging agentic AI space and signals a shift toward fully autonomous programmatic advertising.
PubMatic’s recent financial performance underscores the strategic importance of this milestone. In Q3 2024, the company generated $71.8 million in revenue, up 13% year‑over‑year, while Q4 2023 revenue reached $84.6 million, up 14% year‑over‑year. The company’s focus on AI and CTV has driven growth in its omnichannel video segment, and the launch of this campaign aligns with its broader strategy to monetize AI‑driven inventory and services.
Management emphasized the significance of the launch. Scott Ensign, Chief Strategy Officer at Butler/Till, said the campaign “materially shifts how we operate” by enabling rapid, data‑driven decision making. Kyle Dozeman, Chief Revenue Officer for Americas at PubMatic, highlighted that the activation “demonstrates the market value of our agentic capabilities” and that the company is building the foundation for the next era of digital advertising.
The results of the campaign will be released in the first quarter of 2026, providing early insight into the performance of fully autonomous CTV advertising and the scalability of PubMatic’s agentic platform.
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