PayPal launched its 'PayPal Everywhere' initiative in early September 2024, offering 5% cash back for using a PayPal debit card within the mobile app. This program aims to encourage users to integrate PayPal into their daily spending habits.
The initiative is part of PayPal's broader omnichannel strategy, making its services available wherever customers want to pay, both online and in-store. This push is designed to drive habituation and increase the company's share of consumer spend.
Following its launch, the program saw approximately 1 million new PayPal debit card enrollments. This indicates early success in driving adoption and engagement with PayPal's physical payment solutions.
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