Wix and PayPal Partner to Enable AI‑Driven Product Discovery and Payments

PYPL
October 30, 2025

Wix and PayPal have entered a partnership that allows Wix merchants to sync their product catalogs with PayPal’s agentic commerce platform, making their items discoverable and purchasable through AI agents and search platforms such as Perplexity.

The collaboration gives Wix merchants access to PayPal’s agentic payments solution, which is scheduled to launch in early 2026. The integration will let merchants accept payments through AI‑driven shopping surfaces while leveraging PayPal’s payment infrastructure, identity verification, and buyer‑protection services.

PayPal’s agentic commerce services were launched on October 28, 2025, and the partnership expands the reach of those services to Wix’s large network of merchants. The deal positions PayPal to capture a broader share of the emerging AI‑powered commerce market.

PayPal reported Q3 2025 earnings on October 28, 2025, with net revenues of $8.4 billion, a 7 % year‑over‑year increase, GAAP EPS of $1.30, and non‑GAAP EPS of $1.34. Total payment volume rose 8 % to $458.1 billion. The company also raised its full‑year 2025 non‑GAAP EPS guidance and announced its first dividend.

Wix reported Q2 2025 earnings in August 2025, with revenue of $489.93 million, up 12.4 % year‑over‑year, and EPS of $2.28. Wix’s Q3 2025 earnings are expected on November 19, 2025. The partnership is expected to accelerate Wix’s e‑commerce growth by opening new sales channels for its merchants.

The agentic commerce trend is reshaping online shopping by enabling AI agents to autonomously discover, recommend, and purchase products on behalf of consumers. Perplexity AI, a key player in this space, has expanded its user base and valuation throughout 2025, positioning it as a challenger to traditional search engines.

PayPal’s CEO Alex Chriss highlighted the company’s focus on building an “agentic future” during the Q3 2025 earnings call, noting that the partnership with Wix is part of a broader strategy to transform PayPal into a comprehensive commerce platform.

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