Qudian Inc. has approved a change to its English name, adopting High Templar Tech Limited, and will change its ticker symbol to HTT. The board’s decision was announced on November 12, 2025, and shareholders will vote on the change at an extraordinary general meeting scheduled for December 10, 2025, at 10:00 a.m. local time in Xiamen, China. The record date for voting is November 17, 2025; shareholders holding ordinary shares on that date will receive notice and can vote through Deutsche Bank Trust Company Americas.
The rebranding signals a strategic pivot away from the company’s loss‑making last‑mile delivery business, Fast Horse, which has faced intense competition and declining profitability. By shedding that segment, Qudian aims to concentrate on higher‑margin technology‑driven opportunities, such as its fintech and consumer‑finance roots, and to clarify its corporate identity for investors and partners. Management has emphasized that the new name reflects a renewed focus on technology innovation and sustainable growth.
Financially, Qudian’s second‑quarter 2025 results illustrate the impact of the pivot. Total revenue fell sharply to RMB 3.5 million from RMB 53.3 million in the same period last year, largely due to the exit of the Fast Horse delivery segment. However, net income attributable to shareholders rose to RMB 311.8 million from RMB 99.8 million year‑over‑year, driven by higher interest and investment income and aggressive cost‑control measures. The company’s balance sheet remains strong, with a low debt‑to‑equity ratio and roughly RMB 4.8 billion in cash reserves as of March 31, 2025.
The board’s approval of the name and ticker change is part of a broader effort to reposition the company in the technology sector. Analysts note that the rebranding could attract investors seeking exposure to high‑growth tech firms, while also signaling a shift in strategic priorities. The company’s exit from the delivery business is expected to reduce operating expenses and improve margin stability, although the revenue decline underscores the short‑term impact of divesting a legacy segment.
Shareholders will decide whether to approve the name and ticker change at the December 10 meeting. If approved, the company will begin the transition to High Templar Tech Limited and HTT, with all regulatory filings and investor communications updated accordingly. The change is expected to be completed within the next few months, pending regulatory approvals and shareholder consent.
The announcement reflects Qudian’s ongoing transformation from a diversified consumer‑service provider to a focused technology company. By aligning its corporate identity with its strategic objectives, Qudian seeks to strengthen its market positioning and create long‑term value for shareholders.
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