Betty Agency, the creative arm of Quad, announced that it has been named the creative agency of record for Gorilla Glue, a leading adhesive brand. The partnership will see Betty develop and execute brand‑building campaigns that leverage the company’s proprietary data stack and AI‑powered creative tools, positioning Gorilla Glue for a refreshed market presence.
Quad’s Q3 2025 earnings report, released on October 29, 2025, showed a $588 million revenue miss of 3 % versus analyst estimates of $605.45 million, but the company beat earnings expectations with an EPS of $0.31 versus a consensus of $0.27. The EPS beat was driven by disciplined cost control and a favorable mix shift toward higher‑margin agency and data‑intelligence services, offsetting a 7 % decline in net sales from the prior year. Adjusted EBITDA margin improved from 8.7 % to 8.9 % year‑over‑year, reflecting the growing contribution of the agency and integrated‑solutions segment.
Segment data from the earnings call shows that Quad’s print and logistics sales fell 4 % and 7 % respectively, while its agency‑solutions and data‑intelligence services grew 12 % and 9 % year‑over‑year. The Gorilla Glue win is expected to add to the agency‑solutions revenue stream, reinforcing the company’s shift from a traditional printer to a marketing‑experience (MX) platform. The new client also provides a high‑profile case study that can be leveraged in future agency pitches.
Management emphasized the strategic importance of the win. Senior Vice President of Client Technology and Product Development George Forge said, “Our partnership with Google Cloud positions Quad to lead a transformation in the marketing industry, and that’s our sweet spot. By combining our decades of data expertise with Google Cloud’s advanced AI capabilities, we’re not just improving targeting – we’re also reimagining how brands connect with their audiences using cutting‑edge AI solutions that drive results without compromising their unique brand voices.” Chairman, President and CEO Joel Quadracci added, “Through our Quad 3.0 strategy, we have been transforming our company – and our value to clients – over time and now have an offering that extends beyond print and content execution to include an integrated stack of marketing services.”
The company faces ongoing headwinds such as high postage rates and tariffs on print‑related materials, which have pressured legacy print volumes. However, the investment in AI‑powered tools, data‑intelligence services, and retail‑media networks is positioned to offset these challenges and drive future growth. The Gorilla Glue win signals that Quad’s integrated‑marketing strategy is gaining traction, but the broader business still needs to navigate declining net sales and a competitive print landscape.
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