Quad/Graphics Inc. announced on July 15, 2025, that Vallarta Supermarkets, one of California's leading Latino-owned grocery chains, is joining its In-Store Connect retail media network. This partnership will bring strategically located digital signage into an initial 15 Vallarta stores, enhancing the shopper experience.
The digital signage will spotlight CPG brands, local products, and special promotions, with all messaging running in both English and Spanish. In-Store Connect kiosks, shelf screens, freezer-aisle screens, and vertical banners will be integrated into the existing store infrastructure.
Kevin Bridgewater, Senior Vice President of Retail Solutions at Quad, stated that this partnership expands Quad's network and provides brands with more opportunities to convert shopper attention into action directly in the aisle. This move reinforces In-Store Connect as a retail media network of choice for mid-market grocers and CPG marketers.
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