Ferrari has postponed the launch of its second fully-electric vehicle model, originally slated for 2026, to at least 2028. Sources close to the matter indicated that the decision was driven by a lack of demand for high-performance luxury electric vehicles.
This delay suggests a cautious approach by the Italian automaker in its broader electrification roadmap, potentially reflecting market uncertainties regarding the adoption rate of luxury EVs. The company is adapting its product pipeline based on observed market conditions.
The revised timeline for its second EV model could impact investor expectations regarding the pace and scale of Ferrari's transition to electric powertrains. This development highlights the challenges even premium brands face in the evolving electric vehicle landscape.
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